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Getting the right kind of press attention for your brand, or your client, can be a difficult, sometimes daunting challenge. As a brand manager, each day you are faced with the overriding question of how to break through clutter and get the attention of editors, reporters, producers, bloggers, and beyond. And you ponder how, through it all, you will be able to make just the right connection that earns your brand a moment in the spotlight and a seat at the table with your target audience.

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